Podcast Principles

Ryan Sullivan

Join us this season as we tackle topics and challenges that exist within podcasting from audience-building, to distribution and monetization and much, much more. Our very own podcast principles will be presented, explored, and discussed bi-weekly.

Today on Podcast Principles, we break down the easiest way to put your content creation on autopilot – repurposing. Content creation is time-consuming and when you have 100 other things to do for your brand, you don’t want to spend 3 hours making a 3-minute...
Today on Podcast Principles, we break down the most important decision you’ll make for your podcast – your podcast format. The format of your podcast is the frame, the template. It sets the foundation for how everything will take place in your show. Choosing a...
Today on Podcast Principles, we break down the most simple, effective, and most importantly, affordable setup for recording your podcast. We’ll uncover the tech, and the tips you need to know to get the best sound, video, and lighting for any podcaster looking to get...
Today we uncover how to use a podcast to put trust-building on autopilot by developing an audience of dedicated ambassadors that know you personally and look to you as an authority. To do this, we’re uncovering the process of “humanization” that all successful content creators...
Today we’re uncovering the size, rapid growth, and details of the podcast advertising industry along with the ads themselves to help you, the creator, actually make money from your podcast. We’ll break down what differentiates podcast ads from all other ad formats, and what that...